MANAGEMENT DEVELOPMENT PROGRAM ON “Retailing in Disruptive Times” at TKM College of Engineering, Kollam on 14th February 2017

TIM organized a one- day Management Development Program (MDP) at TKM College of Engineering campus at Karikode, Kollam for Retail Store Managers / Supervisors as detailed below:

Topic   : Retailing in Disruptive Times

Venue : TKM College of Engineering, Karikode, Kollam

Date    : 14th   February 2017

Time   : 9.30 am to 4.30 pm

 Background of the Programme

 Retailing is  impacted as many other sectors by the forces of disruption including technology, Government policies, changes in demographic trends, customer preferences, new retailing models such as E commerce, Malls and hyper markets, etc.

New marketing tools such as business analytics, new payment tools such as e-payment mechanisms have redefined the business models of retailing. Identification of customer segments/ propitious niche and precise targeting of marketing and sales techniques, effective Customer Relations Management are very important for retaining competitive advantage in these fast changing business environments.

The proposed MDP is intended to throw light on these aspects and facilitate proactive strategies for survival and growth in these disruptive times.

Resource persons

 Mr Jithin P Arackal – State Training Lead, Kerala & Tamil Nadu, Reliance Fresh.

Topic: Customer Service: How important & Why important?

 Mr Sijin BT – Business Coach, Sports Promoter, Marketing Consultant, former Zonal HR Head, Aditya Birla Retail Ltd .

Topic: Panchatantra in Retail (Related to KPIs of Store Managers / Supervisors)

 Mr Sidharth Bharath- Regional Digital Marketing Officer, South Indian Bank.

Topic: Digital Payment Mechanisms

 Dr Vinith Kumar Nair, Professor –Marketing & Associate Dean, TKM Institute of Management.

Topic: Customer Handling & Customer Relationship in Retail

 Key take-aways from the programme

  • Awareness of the changes in the current environment impacting retail industry.
  • Exposure to the new marketing techniques and payment mechanisms.
  • Customer Relationship Management.
  • Sharing experiences and thoughts of innovative ideas and practices.
  • Helps in achieving KPIs of Store Managers/Supervisors.

 The participation fee for the programme is Rs 1000/- only per participant. (This includes welcome kit, working lunch, tea and snacks.)